1.06.2011

Starbucks new logo and a view of ones that came to pass

by Pattie Cordova
Starbucks logovia NRN

The original logo in 1971 was brown and featured the words “coffee, tea and spices,” along with a more anatomically realistic representation of the mythical mermaid.

In 1987, when Starbucks began offering espresso-based beverages, the logo turned green and the words “tea” and “spices” were dropped. The mermaid was also redesigned with a more modest presentation.

When the company went public in 1992, the logo changed again, taking a closer look at the siren.

This time, the Starbucks' siren, inspired by a 16th century Norse wood-cut of the twin-tailed mermaid, evoking a “seductive mystery mixed with a nautical theme,” has gone a transformation once again. This time, the new logo brings the siren even more into the frame, removing the outer circle and giving her a slightly more cheerful expression.

The logo change comes with bigger changes as well. Starbucks is currently looking into adding beer, wine and other food offering to help bring in the day crowd. Now, I don't know about you, but I'm not sure I'd want to drink my beer from the same place where I got my morning jolt...